WhatsApp Business API

通过WhatsApp实现营销互动及客户支持，助力提升销售转化

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WhatsApp Business解决方案可用于

营销互动

主动与用户进行营销互动，提高销售转化

客户服务

通过WhatsApp随时随地为用户提供优质个性化的服务。

验证码

发送一次性验证码，对用户进行身份验证。

我们深受全球客户的信赖

通过白皮书全面了解WhatsApp Business API

《WhatsApp Business营销指南》

了解通过WhatsApp Business开展市场营销活动的优势、WhatsApp Business营销场景用例、通过WhatsApp Business开展营销的规则和条例、CM.com如何帮助企业开启WhatsApp Business营销活动。

下载指南

《WhatsApp Business白皮书》

白皮书对WhatsApp Business的消息类型及使用规则、WhatsApp Business在不同行业的应用、如何为WhatsApp Business账号引流、如何将WhatsApp Business通过自动化流程和聊天机器人融入整个客户旅程等内容进行了详细阐述，您想知道的关于Whatsapp Business API解决方案的知识都能找到答案，欢迎下载。

下载白皮书

WhatsApp Business API用于营销场景

通过WhatsApp主动触达用户，发送个性化的营销消息，有效提升销售转化

WhatsApp Business API用于客户服务场景

在用户偏好的渠道上提供客户服务，搭配聊天机器人，为用户提供更为优质和高效的服务

WhatsApp Business API用于验证码场景

通过WhatsApp发送验证码优化客户体验，加强企业以及用户的数据保护

通过WhatsApp Business全面提升用户体验

直接高效的沟通方式

通过客户喜爱的并拥有庞大用户群体的社交应用WhatsApp，在购物和客户旅程中提供全球级别的优质客户服务，减少购物过程中的摩擦和误会，与客户建立持续友好的联系。

双向个性化的互动

用户通过WhatsApp主动发起咨询，商家可以供及时的信息回复，响应更及时更便捷。或者超前一步，也可在用户选择订阅后，商家通过模板消息主动触达用户，为用户提供必要的信息。

完善的功能

利用WhatsApp Business解决方案的其他功能完善服务，如设置快速回复、显示营业时间、地址和网站链接等，为客户提供即时的支持；通过图片、视频、位置等丰富的内容来丰富消息内容。

可搭配聊天机器人

通过WhatsApp聊天机器人，处理一些简单的重复性客户咨询或问题，减轻客服团队的业务负担，客服团队可以将精力放在处理更为复杂的业务问题上，有效提高客服团队工作效率和质量。

在WhatsApp上部署聊天机器人

聊天机器人可以7*24快速回复常见问题及自动化对话，遇到解决不了的问题，亦可快速交接给人工客服处理，可以大大减轻客户服务团队的压力，让客服人员专注于更有价值的事情。

通过API或软件集成使用

通过API集成到自有的系统

WhatsApp可以与Business Messaging API直接集成，在CM.com统一的平台上兼容多种通信渠道，不会与其他渠道产生冲突，不需要技术人员投入大量精力。

详情

通过MSC客服云平台使用

如果希望通过WhatsApp提供客户服务，可以借助 Mobile Service Cloud客服云，通过一个全渠道收件箱为多个渠道的用户提供客户服务。

详情

通过MMC营销云平台使用

通过Mobile Marketing Cloud营销云开展WhatsApp营销活动，有效触达客户，同时亦可创建全渠道体验，提高客户互动率和转化率。

详情

为什么选择CM.com作为WhatsApp Business API解决方案服务商

1. 快速实施和迁移
2. 通过API或CM.com的SaaS软件轻松集成
3. 7*24中文技术支持
4. GDPR合规性和安全性保障

/u9690/u79c1/u653f/u7b56","required":true},{"name":"agreement_custom_1","label":"/u6211/u540c/u610f/u8ba2/u9605/u7535/u5b50/u6708/u520a","required":false}]" form-hash="a69c93dc" default-country="HK" rules-url="https://www.cm.com/zh-cn/ajax/validation/rules/form/a69c93dc/" :prefilled="false" :store-in-session="false" thank-you-text="<p style="text-align: undefined; padding-left: 0px">感谢您的留言，我们会尽快与您联系！</p>" :translation="{ "almost_there": "就快完成了", "block": { "privacy_policy": { "label": "我接受 {policy}", "link_policy": "隐私政策" } }, "block_cta_value": "即刻联系我们", "block_title": "联系我们", "blog": { "accept": "我同意订阅电子月刊", "email": { "label": "邮件", "placeholder": "公司邮箱" }, "subscribe_btn": "订阅" }, "defaults": { "address_line1": { "label": "Street + house number", "placeholder": "Street + house number" }, "address_line2": { "label": "For the attention of", "placeholder": "For the attention of" }, "bank_holder": { "label": "银行持卡人姓名", "placeholder": "银行持卡人姓名" }, "bank_name": { "label": "银行名称", "placeholder": "银行名称" }, "bic": { "label": "银行代码BIC", "placeholder": "银行代码BIC" }, "button": "提交", "city": { "label": "城市", "placeholder": "城市" }, "company_name": { "explanation": "explanation", "label": "公司名称", "not_listed": "列表中找不到我的公司", "placeholder": "公司名称", "search_text": "输入公司名称检索", "searching_text": "检索中" }, "country": { "label": "国家", "placeholder": "国家" }, "dropdown": { "placeholder": "Select option" }, "email": { "additional": "公司邮箱", "label": "邮箱", "placeholder": "公司邮箱" }, "email_business": { "label": "公司邮箱", "placeholder": "公司邮箱" }, "first_name": { "label": "名", "placeholder": "名" }, "help_message": { "label": "留言内容", "placeholder": "给我们留言告诉我们您的需求，我们会尽快与您联系。" }, "iban": { "label": "国际银行账户号码IBAN", "placeholder": "国际银行账户号码IBAN" }, "industry": { "label": "行业", "placeholder": "行业" }, "job_title": { "label": "职位", "placeholder": "客户服务，开发人员，市场营销，销售" }, "key_industry": { "label": "What industry is your company operating in?", "placeholder": "Select your companies industry" }, "key_product": { "label": "您想要咨询哪个产品？", "placeholder": "填写您想要咨询的产品" }, "last_name": { "label": "姓", "placeholder": "姓" }, "mobile_phone_number": { "explanation": "explanation", "label": "手机号码", "placeholder": "手机号码" }, "name": { "label": "Name" }, "otp": { "explanation": "explanation", "label": "验证码" }, "phone_number": { "label": "电话号码", "placeholder": "电话号码" }, "privacy_policy": { "label": "我接受 {policy}", "policy": "隐私政策" }, "product": { "label": "产品", "no_results": "未找到内容", "placeholder": "选择您感兴趣的产品" }, "salutation": { "label": "称谓", "placeholder": "称谓" }, "street_address": { "label": "街道地址", "placeholder": "街道地址" }, "sub_area_1": { "label": "Sub-area line 1", "placeholder": "Sub-area line 1" }, "sub_area_2": { "label": "Sub-area line 2", "placeholder": "Sub-area line 2" }, "terms": { "privacy": { "label": "我接受 {terms} 和 {policy}" } }, "terms_policy": { "policy": "条款声明" }, "thank-you": "<p>感谢您的订阅！</p>", "zip_code": { "label": "邮编", "placeholder": "邮编" } }, "hang_in_there": "请稍等", "logged_in_title": "您好 {name}!", "option": { "key_industry": { "industry_charities": "Charities", "industry_financial_services": "Financial Services", "industry_government_education": "Government & Education", "industry_healthcare": "Healthcare", "industry_leisure_travel": "Leisure & Travel", "industry_logistics_transport": "Logistics & Transport", "industry_professional_services": "Professional Services", "industry_retaile_commerce": "Retail & E-commerce", "industry_technology_media": "Technology & Media", "industry_utilities_telco": "Utility & Telecommunications", "no_key_industry": "Other" }, "key_product": { "caic": "Conversational AI Cloud", "channels": "Other Channels", "halo": "HALO", "mmc": "Mobile Marketing Cloud", "msc": "Mobile Service Cloud", "other": "Other", "otp": "One Time Password", "payments": "Payments", "sign": "Sign", "sms": "SMS", "ticketing": "Ticketing", "voice": "Voice", "whatsapp": "WhatsApp" } }, "prefilled": "This form is prefilled using your CM.com profile", "preparing_account": "正在准备您的账户", "product": { "groups": { "communication_channels": "国际云通信平台", "other_products": "其他产品", "payments": "支付平台", "solutions": "SaaS产品" } }, "register": { "call_otp": "重新发送", "company": { "label": "公司名称", "placeholder": "公司名称" }, "contact_support": "联系技术支持", "contact_support_question": "在 CM.com 平台上注册时，我收到以下错误代码： {error}", "continue": "下一步", "email": { "change": "<a href=https://www.cm.com/"{url}/">change", "resend_otp": "重新发送", "resend_otp_text": "如果未收到邮件，请再次检查垃圾收件箱或点击“重新发送”", "verify_description": "Hi {name},<br>Please enter the code from the mail we have sent to the following address<br><br>{email}", "verify_title": "邮件已发送" }, "error_body": "请再试一次。如果您一直看到这种情况，请单击“联系技术支持”，我们的支持团队将为您提供帮助。", "error_code": "错误代码:", "error_title": "无法处理您的请求", "has_account": "已经有账号？", "logged_in_body": "您已经有 CM.com 平台帐号，将在几秒钟内自动转到 <a href=https://www.cm.com/"{redirectToUrl}/" rel=\"noopener\">{redirectTo}</a>。", "logged_in_body_to_app": "{app}应用", "logged_in_body_to_platform": "CM.com平台", "phone": { "popover": "我们将发送验证码来验证此手机号码。<br>您可以随时在CM.com帐户设置中更改此号码。", "resend_otp_text": "未收到手机验证码？点击“重新发送”", "send_voice_otp": "我们将通过电话语音发送验证码" }, "reseller": { "thanks_body_to": "开始页面" }, "resend_otp": "重新发送", "send_otp": "发送", "sending_otp": "发送中", "sign_in": "登录", "thanks_body": "您已成功在 CM.com 平台上创建了一个帐户。将在几秒钟内自动转到 <a href=https://www.cm.com/"{redirectToUrl}/" rel=\"noopener\">{redirectTo}</a>。", "thanks_body_to_app": "{app} App", "thanks_body_to_platform": "CM.com平台", "thanks_title": "感谢！", "title": "探索CM.com平台", "title_app": "开始使用 {app}", "try_again": "重试", "verify_description": "输入您的手机号码以接收六位数<br>验证码", "verify_otp": "验证", "verify_title": "验证手机号码" }, "sending": "请稍等", "submit_failed": "出错了，请重试。", "technical_issue": "我们在加载表单时遇到了问题，请再试一次。" }" title="联系我们" subtitle="Meta官方授权WhatsApp Business API服务商(BSP)" url="https://www.cm.com/zh-cn/ajax/form/a69c93dc/" validation-url="https://www.cm.com/zh-cn/ajax/validation/form/a69c93dc/">

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/u9690/u79c1/u653f/u7b56","required":true}]" form-hash="3be5230d" default-country="HK" rules-url="https://www.cm.com/zh-cn/ajax/validation/rules/form/3be5230d/" :prefilled="false" thank-you-text="<p>感谢您的订阅！</p>" :translation="{ "almost_there": "就快完成了", "block": { "privacy_policy": { "label": "我接受 {policy}", "link_policy": "隐私政策" } }, "block_cta_value": "即刻联系我们", "block_title": "联系我们", "blog": { "accept": "我同意订阅电子月刊", "email": { "label": "邮件", "placeholder": "公司邮箱" }, "subscribe_btn": "订阅" }, "defaults": { "address_line1": { "label": "Street + house number", "placeholder": "Street + house number" }, "address_line2": { "label": "For the attention of", "placeholder": "For the attention of" }, "bank_holder": { "label": "银行持卡人姓名", "placeholder": "银行持卡人姓名" }, "bank_name": { "label": "银行名称", "placeholder": "银行名称" }, "bic": { "label": "银行代码BIC", "placeholder": "银行代码BIC" }, "button": "提交", "city": { "label": "城市", "placeholder": "城市" }, "company_name": { "explanation": "explanation", "label": "公司名称", "not_listed": "列表中找不到我的公司", "placeholder": "公司名称", "search_text": "输入公司名称检索", "searching_text": "检索中" }, "country": { "label": "国家", "placeholder": "国家" }, "dropdown": { "placeholder": "Select option" }, "email": { "additional": "公司邮箱", "label": "邮箱", "placeholder": "公司邮箱" }, "email_business": { "label": "公司邮箱", "placeholder": "公司邮箱" }, "first_name": { "label": "名", "placeholder": "名" }, "help_message": { "label": "留言内容", "placeholder": "给我们留言告诉我们您的需求，我们会尽快与您联系。" }, "iban": { "label": "国际银行账户号码IBAN", "placeholder": "国际银行账户号码IBAN" }, "industry": { "label": "行业", "placeholder": "行业" }, "job_title": { "label": "职位", "placeholder": "客户服务，开发人员，市场营销，销售" }, "key_industry": { "label": "What industry is your company operating in?", "placeholder": "Select your companies industry" }, "key_product": { "label": "您想要咨询哪个产品？", "placeholder": "填写您想要咨询的产品" }, "last_name": { "label": "姓", "placeholder": "姓" }, "mobile_phone_number": { "explanation": "explanation", "label": "手机号码", "placeholder": "手机号码" }, "name": { "label": "Name" }, "otp": { "explanation": "explanation", "label": "验证码" }, "phone_number": { "label": "电话号码", "placeholder": "电话号码" }, "privacy_policy": { "label": "我接受 {policy}", "policy": "隐私政策" }, "product": { "label": "产品", "no_results": "未找到内容", "placeholder": "选择您感兴趣的产品" }, "salutation": { "label": "称谓", "placeholder": "称谓" }, "street_address": { "label": "街道地址", "placeholder": "街道地址" }, "sub_area_1": { "label": "Sub-area line 1", "placeholder": "Sub-area line 1" }, "sub_area_2": { "label": "Sub-area line 2", "placeholder": "Sub-area line 2" }, "terms": { "privacy": { "label": "我接受 {terms} 和 {policy}" } }, "terms_policy": { "policy": "条款声明" }, "thank-you": "<p>感谢您的订阅！</p>", "zip_code": { "label": "邮编", "placeholder": "邮编" } }, "hang_in_there": "请稍等", "logged_in_title": "您好 {name}!", "option": { "key_industry": { "industry_charities": "Charities", "industry_financial_services": "Financial Services", "industry_government_education": "Government & Education", "industry_healthcare": "Healthcare", "industry_leisure_travel": "Leisure & Travel", "industry_logistics_transport": "Logistics & Transport", "industry_professional_services": "Professional Services", "industry_retaile_commerce": "Retail & E-commerce", "industry_technology_media": "Technology & Media", "industry_utilities_telco": "Utility & Telecommunications", "no_key_industry": "Other" }, "key_product": { "caic": "Conversational AI Cloud", "channels": "Other Channels", "halo": "HALO", "mmc": "Mobile Marketing Cloud", "msc": "Mobile Service Cloud", "other": "Other", "otp": "One Time Password", "payments": "Payments", "sign": "Sign", "sms": "SMS", "ticketing": "Ticketing", "voice": "Voice", "whatsapp": "WhatsApp" } }, "prefilled": "This form is prefilled using your CM.com profile", "preparing_account": "正在准备您的账户", "product": { "groups": { "communication_channels": "国际云通信平台", "other_products": "其他产品", "payments": "支付平台", "solutions": "SaaS产品" } }, "register": { "call_otp": "重新发送", "company": { "label": "公司名称", "placeholder": "公司名称" }, "contact_support": "联系技术支持", "contact_support_question": "在 CM.com 平台上注册时，我收到以下错误代码： {error}", "continue": "下一步", "email": { "change": "<a href=https://www.cm.com/"{url}/">change", "resend_otp": "重新发送", "resend_otp_text": "如果未收到邮件，请再次检查垃圾收件箱或点击“重新发送”", "verify_description": "Hi {name},<br>Please enter the code from the mail we have sent to the following address<br><br>{email}", "verify_title": "邮件已发送" }, "error_body": "请再试一次。如果您一直看到这种情况，请单击“联系技术支持”，我们的支持团队将为您提供帮助。", "error_code": "错误代码:", "error_title": "无法处理您的请求", "has_account": "已经有账号？", "logged_in_body": "您已经有 CM.com 平台帐号，将在几秒钟内自动转到 <a href=https://www.cm.com/"{redirectToUrl}/" rel=\"noopener\">{redirectTo}</a>。", "logged_in_body_to_app": "{app}应用", "logged_in_body_to_platform": "CM.com平台", "phone": { "popover": "我们将发送验证码来验证此手机号码。<br>您可以随时在CM.com帐户设置中更改此号码。", "resend_otp_text": "未收到手机验证码？点击“重新发送”", "send_voice_otp": "我们将通过电话语音发送验证码" }, "reseller": { "thanks_body_to": "开始页面" }, "resend_otp": "重新发送", "send_otp": "发送", "sending_otp": "发送中", "sign_in": "登录", "thanks_body": "您已成功在 CM.com 平台上创建了一个帐户。将在几秒钟内自动转到 <a href=https://www.cm.com/"{redirectToUrl}/" rel=\"noopener\">{redirectTo}</a>。", "thanks_body_to_app": "{app} App", "thanks_body_to_platform": "CM.com平台", "thanks_title": "感谢！", "title": "探索CM.com平台", "title_app": "开始使用 {app}", "try_again": "重试", "verify_description": "输入您的手机号码以接收六位数<br>验证码", "verify_otp": "验证", "verify_title": "验证手机号码" }, "sending": "请稍等", "submit_failed": "出错了，请重试。", "technical_issue": "我们在加载表单时遇到了问题，请再试一次。" }" url="https://www.cm.com/zh-cn/ajax/form/3be5230d/" validation-url="https://www.cm.com/zh-cn/ajax/validation/form/3be5230d/" :newsletter-signup="true">