Tag "Personalization"

Oct 20, 2025 • Personalization

Shopper Recognition: Get to Know Your Customers Through Their Payment Data

Retailers are largely unaware of who their customers are, especially in brick-and-mortar stores. This is a problem. In a world dominated by data, retail faces an interesting challenge. How to inform strategy and decision making when the vast majority of shoppers choose to remain anonymous by avoiding joining loyalty programs?

The maze of choices in the travel industry and how personalization can help

Feb 26, 2025 • Personalization

Hyperpersonalization Made Simple: Scalable, Self-learning & Fully Automated

More and more retailers and e-commerce companies are getting started with hyperpersonalization, and they have good reasons for it. After all, hyperpersonalization allows for true one-on-one interactions with customers, regardless of the size of your customer base. Want to know how your company can differentiate itself even more for the consumer? With the possibilities of artificial intelligence (AI), getting started is easier than you think.

Feb 06, 2025 • Personalization

Agentic AI Agents: Helping You Get Things Done

Looking for a smart and capable employee that never sleeps? A little helper that can take over all your menial and repetitive tasks to make your life a little easier? One that will continuously learn and improve itself to keep assisting you the best it can? This may sound like a dream (and an unrealistic one at that), but it's much closer to reality than you might realize! Discover Agentic AI!

hero-17-sms-customer-service-templates-to-use-today

Nov 11, 2024 • Personalization

Turning shoppers into loyal fans: how to retain customers post-Black Friday

Black Friday is a huge shopping event, drawing crowds of eager shoppers hunting for deals. But after the frenzy fades, the real challenge begins: turning one-time shoppers into loyal, repeat customers. Customer retention is vital for long-term success and post-Black Friday is the perfect time to build lasting relationships. So, how can your business retain customers post-Black Friday? In this blog, we’ll explore how to make it happen.

Apr 22, 2024 • Personalization

Happy Clients, Happy Agents: the Platform Effect in Customer Service

As a member of the customer service team, you stand on the front lines of customer interaction every day. In a world where customers demand quick and personalized service, long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organization and deliver the best answers and service possible. It’s incredibly satisfying to see a customer leave a conversation happier and eager to purchase your product. Your efforts can significantly enhance the customer experience, but you need the right tools to truly excel. Integrating these tools into a platform amplifies your capabilities and lets you experience the power of the platform effect.

Feb 26, 2024 • Personalization

Why a Decisioning Engine Helps You Maximize Your CDP

Thanks to marketing automation tools and Customer Data Platforms (CDPs), personalized marketing has accelerated rapidly in recent years. Marketers gain deeper insights into consumer behavior and can offer content that is both automated and personalized. However, meeting the expectations of demanding consumers can still be challenging, even with a CDP. An AI Decisioning Engine can be a game-changer in this regard. Today's consumers are demanding; they expect companies to know who they are, what they want, and when they want it. Research shows that 71% of consumers expect businesses to engage in personalized interactions, and 76% become frustrated when such interactions do not occur.

Feb 26, 2024 • Personalization

Yield management in travel: optimizing occupancy through hyperpersonalization

As a travel agency, you always strive for optimal occupancy. Especially when you purchase your inventory in advance or work on a commission basis, each sold ticket and occupied accommodation significantly impact your profit. In the ideal situation, you would price your offerings at the best possible rate, approach all your customers with a personalized offer, and you won’t offer holidays that are already sold out. Only then you ensure an excellent customer experience and achieve maximum profit. An AI-driven decisioning engine helps you achieve that!

Acquisition and retention in marketing engage platform

Oct 23, 2023 • Personalization

Decoding the Struggles of Acquisition and Retention

In life, they say percentages don't matter, but in marketing, they are everything. The customer journey, spanning from acquisition to retention, is a path filled with potential incremental drop-offs at every touchpoint. A confusing experience here, an ill-timed communication there, and suddenly, your conversion rate is plummeting.

Sep 25, 2023 • Personalization

The Maze of Choices

For most of us, going on vacation is the most enjoyable moment of the year. You immerse yourself in a different environment, put your work aside, and create beautiful memories with family or friends. Yet, many consumers find the orientation and booking process to be time-consuming and stressful.

Return form customer about chatbot and personalization

Sep 19, 2023 • Personalization

Get More Return From Your Existing Customer Base

New clients, new opportunities. Therefore, it’s understandable that many businesses prioritize acquisition. However, there is a risk to this focus. Because what about the current clientele? Investing in it as a retailer or e-commerce company and building trust, enables you to turn every existing customer into a loyal fan. Starting out, on your way to the first result? That is something that can be accomplished quickly. Yet, you already have the data and the channels in place.

Sep 18, 2023 • Personalization

Always Relevant for Every Customer: Improve Loyalty and Customer Satisfaction

A satisfied customer is a customer who stays. But how can you achieve this as a retailer or e-commerce company? How do you remain relevant to the customer? The answer lies in first-party data, directly derived from your existing customers. Use that data to offer a personalized experience every time, and you will improve customer satisfaction. And thus, you will also improve the loyalty of your existing customers, acting as a catalyst for customer lifetime value.

How the timing of the booking is relevant and can work for you with personalization

Sep 14, 2023 • Personalization

How Timing Increases the Booking Value and Improves Customer Relationships

When it comes to booking a vacation, everyone has their own habits. While one person puts together their holiday months before the departure date, another waits until the last minute. And then there’s a large group that falls somewhere in between. To engage all travelers throughout the year and maximize the relevance of your communication, it’s important to present the most suitable offers and booking information at the right time. In this article, you’ll learn how Artificial Intelligence can help you achieve this.