Articles from Jessica de Korte

Oct 20, 2025 • Payments

Shopper Recognition: Get to Know Your Customers Through Their Payment Data

Retailers are largely unaware of who their customers are, especially in brick-and-mortar stores. This is a problem. In a world dominated by data, retail faces an interesting challenge. How to inform strategy and decision making when the vast majority of shoppers choose to remain anonymous by avoiding joining loyalty programs?

Jun 10, 2025 • Payments

Buy Now, Pay Later: The Rise of Responsible Installment Payments

More and more consumers are opting for flexibility at checkout. Consequently, installment payments - also known as Buy Now, Pay Later (BNPL) - are growing rapidly in popularity. This model allows consumers to receive products or services immediately and pay later (or in installments). Convenient for large or unexpected expenses, and attractive because of immediate ownership with no immediate cost.

Nov 01, 2024 • Payments

Optimize the Payment Experience for Maximum Black Friday Sales

The last weekend of November is the perfect time as an (online) retailer to take advantage of your customers' appetite for buying. For years this weekend has been dominated by Black Friday, closely followed by Cyber Monday. This is the perfect time to give them a fast, safe and seamless payment experience, both online and in physical stores. Is your (online) store ready for Black Friday yet?

Aug 31, 2021

Conversational Channels Are No Longer Optional

Setting up a conversational messaging strategy is no longer optional for your business. Customers want to talk - but on their schedule, not yours. Responding in real time, on their preferred conversational channel, used to be a nice-to-have for businesses; now customers expect it.

Jul 30, 2021 • Payments

From Conversation to Conversion: Integrate Apple Pay within Apple Messages for Business

Familiar, safe, instant, personal. Just some of the reasons consumers prefer mobile messaging over calling and emailing to communicate with brands. With an added benefit for you: companies can transform mobile messaging channels into a sales channel. Get started with Apple Pay to increase sales revenue and customer satisfaction rates. Here’s how!