Aug 28, 2025 •
AI
World First: AI Agent HALO supports race fans during Formula 1 Heineken Dutch Grand Prix
For the first time ever, race fans attending the FORMULA 1 HEINEKEN DUTCH GRAND PRIX 2025 will experience the power of agentic AI. Event partner CM.com is introducing its AI agent, HALO, on the Dutch Grand Prix’s digital platform. HALO integrates multiple systems, such as travel planning, camping reservations, and ticketing, to provide fans with personalized, real-time answers and actions.