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It’s Time to Rethink Secondary Ticketing
The smart move? Bring resale under your roof. By centralizing the entire ticketing experience, including resale, you create a secure, streamlined system that gives you full oversight, unlocks new revenue, and delivers a better experience for every visitor, whether they bought first-hand or second.
Owning resale isn’t about restricting flexibility - it’s about structuring it. Done right, resale becomes a natural extension of your ticketing strategy.
Why You Should Own the Resale Game
Resale is here to stay, and your audience expects it. But when ticket resales happen outside your control, you lose grip on pricing, ticket validation, and buyer identity. Without direct contact, you miss out on upsells, fan engagement, and building loyalty.
Bring resale into your ticketing ecosystem and transform the experience. Gain full visibility from original buyer to every new owner, turning each resale into a chance to deepen the fan journey. Here’s what owning resale unlocks for you as an event organizer:
Stay in control
You call the shots on resale rules - who can sell, and at what maximum price. That way, you keep full control over both primary and secondary sales.
Increase your revenue
Every resale turns into additional revenue. Earn service fees on secondary sales, increasing your income without handing profits over to third parties.
Keep prices fair
Keep your fans safe from scams and price gouging with a secure resale platform. Price caps block scalpers and guarantee a fair experience for all.
Know where every ticket goes
Stay in the know about every ticket’s journey right up to event day. No surprises at the door - just smooth entry for everyone.
Understand your full audience
Secondhand buyers are no longer out of reach. Gain valuable insights into your audience to create personalized communication and tailor offers that truly connect. Build stronger relationships by understanding your fans better than ever before.
Connect with every ticket holder
With all your buyer data centralized, you can easily reach every ticket holder, primary or secondary, with updates, directions, upsells, or last-minute news. Never miss a moment to connect.
The Hidden Costs of External Resale Platforms
Third-party resale platforms introduce risks at every level. You can’t guarantee ticket validity, opening the door to fraud. You have no insight into new attendees, missing valuable marketing chances. You can’t send updates, directions, or offers, they show up uninformed, and you lose out.
Even worse, scalpers and bots dominate these external markets, inflating prices and damaging your brand reputation. The resale buyer becomes invisible - a missed connection and a missed conversion.
External Channels? Use Them on Your Terms
Sometimes, tapping into large resale marketplaces makes sense. But always offer your own official resale channel within your CM.com ticketing environment. That way, your communication, your data, and your fan experience remain firmly in your hands. External resale can be an expansion tool, but your own platform must be the foundation.
Boost Revenue, Take Control and Stay Connected - Everything Under One Roof.
With CM.com’s built-in resale functionality, ticket sales, resales, customer data, and communication unite seamlessly within a single, integrated ecosystem. By bringing resale directly into your ticketing solution, you centralize sales, fan engagement, and insights - creating a smooth, secure, and smart experience for both you and your visitors.
You gain complete visibility into your audience, respond to their needs in real time, prevent fraud, reduce no-shows, and maximize revenue, all while maintaining full control.
At CM.com, our fully integrated ticketing platform puts you in the driver’s seat. From the first ticket sold to your visitors walking through the gates - you’re in charge. And that changes everything.
