About CM.com

CM.com is a global leader in AI-powered Customer Engagement solutions, providing businesses one platform to engage with consumers.

AWARDS & RECOGNITIONS

future digital awards
juniper research
451 research
gartner
frost sullivan
idc

CM.com at a Glance

CM.com (AMS: CMCOM) is a global leader in AI-powered Customer Engagement solutions, providing businesses one platform to engage with consumers.

Our engagement platform empowers marketing, sales, and customer support teams to automate interactions with customers across various mobile channels, seamlessly integrated with payment capabilities that drive sales, attract customers, and boost satisfaction.

CM.com Facts

Breda, Netherlands

Full-time equivalent

Local presence

Euronext Amsterdam

Revenue 2024

Local Presence Worldwide

worls map offices
annual report 2024

2024 Key Figures

Total Gross Profit: € 83.1 million (+6%)

  1. € 33.7 million Annual Recurring Revenues (+6%)

  2. € 2,818 million total payments processed (+14%)

  3. 19.3 million number of tickets (+4%)

  4. 8.3 billion messages (+18%)

  5. 246.5 million voice minutes (-19%)

Annual Report 2024FY 2024 Key figures

BUSINESSES WHO TRUST IN US

takeaway.com
mediamarkt
bmw group
bmw logo
mini cooper
hellopaisa
radius
etam
cordaid
Tech & Security

Tech & Security

  1. 24/7 monitoring, virtual servers & high speed storage

  2. Privately owned cloud platform and software, developed in-house

  3. Guaranteed scalability, time to market, global redundancy

  4. ISO certified, GDPR compliant, PCI-DSS certified

Making Life Easier, Safer, and More Beautiful

sms highstreet club message

It All Started With 1 SMS

The story of CM.com started back in 1999, with this one message: “Will you join me at Highstreet?”. This was the SMS Gilbert Gooijers sent to Jeroen van Glabbeek.

Starting out as Club Message, co-founders Jeroen and Gilbert introduced sending SMS messages to groups in 1999. This was used to inform visitors of discotheques in the Benelux on guest DJs, time-tables, contests, discounts, and more weekend news; right on the exact moment, it matters for the visitor.

Work @ CM.com

Work @ CM.com

Fulfill your job with your own insights, skills, and knowledge in an inspiring work environment. Flexible working hours, fresh lunch provided, and many opportunities for personal growth!

We embrace a friendly and professional working environment and want to give you the freedom to shape your own job based on your skills and knowledge.

Do you have what it takes? Find out more about the team you should be part of.

See our open vacancies

More Information?

Meet Our Team of Experts

Latest Articles

3 types of AI
Oct 27, 2025 • AI

Unleashing the Power of AI: How Generative, Agentic, and Predictive AI Are Transforming Customer Experience

Artificial Intelligence (AI) has been in development for decades, but the way we use it today has changed dramatically. With the advent of ChatGPT and other applications, AI has suddenly become tangible for the general public. While it was previously used primarily for specific, often invisible applications (think fraud detection in banking or predictive maintenance in industry), it now actively assists in content creation, enhancing customer experiences, and streamlining processes. Within customer experience, three forms of AI are particularly relevant: generative, agentic, and predictive AI. In this article, we’ll break them down and explain how to leverage them effectively.

halo-insurance
Oct 25, 2025 • AI

From Claims to Customer Questions: How AI Agents Help Insurers

The insurance industry is known for its complex processes and heavy administrative load. Fragmented communication, outdated systems, and complicated policy conditions mean that finding the right information or processing changes often takes far longer than it should. AI agents can change that. They answer questions, pull real-time data from internal systems, and seamlessly trigger processes.

Black Friday WhatsApp and RCS campaigns
Oct 24, 2025 • Messaging

Boost Black Friday Sales with WhatsApp and RCS

Black Friday stands out as one of the most anticipated shopping events of the year. Last year, Black Friday 2024, consumer spending reached US$ 74.4 billion, which is up 5% from 2023. And safe estimates suggest that online sales will grow another 3-6% this year. Time to jump into the holiday craze and strive for maximum exposure with high-impact messages. Be seen, be heard, and convert!

hero-17-sms-customer-service-templates-to-use-today
Oct 23, 2025 • AI

Turning shoppers into loyal fans: how to retain customers post-Black Friday

Black Friday is a huge shopping event, drawing crowds of eager shoppers hunting for deals. But after the frenzy fades, the real challenge begins: turning one-time shoppers into loyal, repeat customers. Customer retention is vital for long-term success and post-Black Friday is the perfect time to build lasting relationships. So, how can your business retain customers post-Black Friday? In this blog, we’ll explore how to make it happen.

live-meta
Oct 23, 2025 • SMS

Why SMS Remains as Essential as Ever for Black Friday

One might assume that SMS has lost relevance in an era dominated by popular messaging channels such as WhatsApp and Instagram. However, when it comes to Black Friday, one of the most anticipated shopping events of the year, SMS remains as important as ever. While consumers are bombarded with emails, push notifications, and social media advertisements, the humble SMS message, with its 98% open rate, often cuts through the noise and connects businesses with eager shoppers.

blog-rcs-coverage
Oct 22, 2025 • RCS

Reach Your Audience With Rich Messages That Convert

The fastest path to more conversions is maximizing reach - after all, customers can not buy your products or use your services if they haven't heard of you.

Implementation checklist for AI agents
Oct 02, 2025 • AI

Your AI Agent Implementation Checklist

AI agents aren’t just shaping the future they’re transforming how companies serve and connect with their customers right now. From answering service requests instantly, to guiding shoppers through a purchase, to spotting upsell opportunities in real time, the question is no longer if you should implement AI, but how quickly you can put it to work.

blog-meta-conversion-api
Sep 29, 2025 • WhatsApp

Meta's Conversions API for Marketers: Knowledge is Power

In today's competitive digital landscape, data isn't just helpful - it's essential! Tracking data and measuring the results of your marketing efforts should be a vital step in every marketing plan, because marketing success isn’t about who shouts the loudest. It’s about who listens best to their data. That’s why Meta’s Conversions API is an indispensable tool for marketers worldwide.

blog-picking-ai-platform
Sep 29, 2025 • HALO

From Selection to Success: How to Choose the Right AI Platform

An AI platform isn’t just another tool you purchase. It’s the foundation on which your organization operates and innovates. The choices you make today will shape how you work in the future. While you may start with just a few agents supporting specific use cases, over time more processes will be taken over by agents. That’s why it’s critical to ensure the foundation you lay now is cohesive, scalable, and backed by solid governance and compliance.

Is this region a better fit for you?
Go
close icon