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AI Decisioning Engine

1:1 Personalization at Scale

An AI engine to assist marketers and agents, fuelling omnichannel experiences with relevant, tailored content based on in-depth knowledge of your customers.

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1:1 Personalization

Engage individual customers at every touchpoint with on-brand tailored content and recommendations.

Increased Focus

Automate tasks and suggest relevant content so your teams can focus on the bigger picture.

Customer Lifetime Value (CLV)

Drive longevity at every stage of the customer journey with personalized experiences at scale.

Predict Your Customers Buying Journey

Remove the guesswork from personalization and let AI take the lead. Our AI Decisioning Engine analyzes customer behavior and preferences to predict the next buying stage, ensuring your team can deliver the right information and the right products at the right time.

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Fully Automated

Ensure your personalized content is delivered at the right moment on the right channel with AI predictions and automation.

Self-Learning AI

Connect existing data sources and allow the AI engine to continuously learn with every interaction.

No Black Box

Gain transparency and view insights into why certain AI-driven recommendations have been suggested.

Mobile Marketing Cloud

1:1 Personalization Solution Tailored to Your Business

Increase ROI with personalization specifically matched to your business. Our AI Decisioning Engine enables you to align your personalization and business strategies based on tailored criteria.

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Suggest Relevant Content

Highlight specific items and products to include in recommendations to boost interactions and conversions from customers.

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Remove Irrelevant Suggestions

Define specific items and products to exclude from recommendations and, therefore, will not be seen by customers.

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Demonstrate Customer Insight

Identify groups of items and products to boost recommendations to ensure more engagement from customers.

Tailor Experiences At Every Customer Touchpoint

Engage Customers via All Channels

whatsapp
apple business chat
facebook messenger
sms
viber
instagram messaging
telegram
e-mail

Goodbye Siloed Solutions.
Hello Engagement Platform.

Our AI Decisioning Engine seamlessly integrates with our service and marketing tools to create a unified customer experience and unify data across departments. It effortlessly connects to our Customer Data Platform, Mobile Marketing Cloud and Mobile Service Cloud.

Here's What Our Customers Have to Say

Privacy Policy<\/a>","required":true}]" form-hash="d0fba968" default-country="HK" rules-url="https://www.cm.com/en-ae/ajax/validation/rules/form/d0fba968/" :prefilled="false" :store-in-session="false" thank-you-text="<p data-alignment="left" style="text-align: left; padding-left: 0px">Thanks! We will contact you as soon as possible.</p>" :translation="{ "almost_there": "Almost there", "block": { "privacy_policy": { "label": "I accept the {policy}", "link_policy": "Privacy Policy" } }, "block_cta_value": "Contact Us Now", "block_title": "Talk to Us", "blog": { "accept": "I accept to receive the monthly newsletter", "email": { "label": "Email", "placeholder": "you@company.com" }, "subscribe_btn": "Subscribe" }, "defaults": { "address_line1": { "label": "Street + house number", "placeholder": "Street + house number" }, "address_line2": { "label": "For the attention of", "placeholder": "For the attention of" }, "bank_holder": { "label": "Bank Holder Name", "placeholder": "Name of the holder of the bank account" }, "bank_name": { "label": "Bank Name", "placeholder": "Name of your bank" }, "bic": { "label": "Bank Identification Code (BIC)", "placeholder": "Your BIC" }, "button": "Submit", "city": { "label": "City", "placeholder": "City" }, "company_name": { "explanation": "explanation", "label": "Company", "not_listed": "My company is not listed here", "placeholder": "Company name", "search_text": "Start typing to search for your company name", "searching_text": "Searching" }, "country": { "label": "Country", "placeholder": "Country" }, "dropdown": { "placeholder": "Select option" }, "email": { "additional": "Please use your business email address", "label": "Email", "placeholder": "you@company.com" }, "email_business": { "label": "Business Email", "placeholder": "Business Email" }, "first_name": { "label": "First Name", "placeholder": "First name" }, "help_message": { "label": "Message", "placeholder": "How can we help you? We will be in touch." }, "iban": { "label": "International Bank Account Number (IBAN)", "placeholder": "Your IBAN" }, "industry": { "label": "Industry", "placeholder": "Industry" }, "job_title": { "label": "Job Title", "placeholder": "Customer Service, Development, Marketing & Sales" }, "key_industry": { "label": "What industry is your company operating in?", "placeholder": "Select your companies industry" }, "key_product": { "label": "What product are you interested in?", "placeholder": "Select your product of interest" }, "last_name": { "label": "Last Name", "placeholder": "Last name" }, "mobile_phone_number": { "explanation": "explanation", "label": "Mobile Phone Number", "placeholder": "Mobile phone number" }, "name": { "label": "Name" }, "otp": { "explanation": "explanation", "label": "One Time Password" }, "phone_number": { "label": "Phone Number", "placeholder": "Phone number" }, "privacy_policy": { "label": "I accept the {policy}", "policy": "Privacy Policy" }, "product": { "label": "Product", "no_results": "No results found.", "placeholder": "What product are you interested in?" }, "salutation": { "label": "Salutation", "placeholder": "Salutation" }, "street_address": { "label": "Street Address", "placeholder": "Street address" }, "sub_area_1": { "label": "Sub-area line 1", "placeholder": "Sub-area line 1" }, "sub_area_2": { "label": "Sub-area line 2", "placeholder": "Sub-area line 2" }, "terms": { "privacy": { "label": "I accept the {terms} and {policy}" } }, "terms_policy": { "policy": "Terms and Conditions" }, "thank-you": "<p>Thank you for subscribing!</p>", "zip_code": { "label": "Zip Code", "placeholder": "Zip code" } }, "hang_in_there": "Hang in there", "logged_in_title": "Hey {name}!", "option": { "key_industry": { "industry_charities": "Charities", "industry_financial_services": "Financial Services", "industry_government_education": "Government & Education", "industry_healthcare": "Healthcare", "industry_leisure_travel": "Leisure & Travel", "industry_logistics_transport": "Logistics & Transport", "industry_professional_services": "Professional Services", "industry_retaile_commerce": "Retail & E-commerce", "industry_technology_media": "Technology & Media", "industry_utilities_telco": "Utility & Telecommunications", "no_key_industry": "Other" }, "key_product": { "caic": "Conversational AI Cloud", "channels": "Other Channels", "halo": "HALO", "mmc": "Mobile Marketing Cloud", "msc": "Mobile Service Cloud", "other": "Other", "otp": "One Time Password", "payments": "Payments", "sign": "Sign", "sms": "SMS", "ticketing": "Ticketing", "voice": "Voice", "whatsapp": "WhatsApp" } }, "prefilled": "This form is prefilled using your CM.com profile", "preparing_account": "Preparing your account", "product": { "groups": { "communication_channels": "Communications Platform", "other_products": "Other Products", "payments": "Payments Platform", "solutions": "Software as a Service" } }, "register": { "call_otp": "Resend", "company": { "label": "Company", "placeholder": "Company name" }, "contact_support": "Contact Support", "contact_support_question": "While registering on the CM.com platform I received the following error code: {error}.", "continue": "Continue", "email": { "change": "<a href=https://www.cm.com/"{url}/">change", "resend_otp": "resend", "resend_otp_text": "Didn't receive an email? Please check your spam or click 'Resend'.", "verify_description": "Hi {name},<br>Please enter the code from the mail we have sent to the following address<br><br>{email}", "verify_title": "You've Got Mail." }, "error_body": "Please try again. If you keep seeing this, click “Contact Support”, then our support team will help you.", "error_code": "Error code:", "error_title": "Unable to Process Your Request", "has_account": "Already have an account?", "logged_in_body": "It seems you already have a CM.com platform account. You will be automatically redirected to the <a href=https://www.cm.com/"{redirectToUrl}/" rel=\"noopener\">{redirectTo}</a> in a few seconds.", "logged_in_body_to_app": "the {app} App", "logged_in_body_to_platform": "CM.com Platform", "phone": { "popover": "We will send a One Time Password to verify this mobile phone number.<br>You can change this number at any time in your CM.com account settings.", "resend_otp_text": "Didn’t receive the password? Click 'Resend'", "send_voice_otp": "We'll send you the password via a voice call" }, "reseller": { "thanks_body_to": "'get started' page" }, "resend_otp": "Resend", "send_otp": "Send", "sending_otp": "Sending", "sign_in": "Log In", "thanks_body": "You have successfully created an account on the CM.com platform. You will automatically be redirected to the <a href=https://www.cm.com/"{redirectToUrl}/" rel=\"noopener\">{redirectTo}</a> in a few seconds.", "thanks_body_to_app": "{app} App", "thanks_body_to_platform": "CM.com platform", "thanks_title": "Thank You", "title": "Discover the Possibilities of the CM.com Platform for Your Business", "title_app": "Get started with {app}", "try_again": "Try again", "verify_description": "Enter your mobile phone number to receive your six-digit<br>One Time Password", "verify_otp": "Verify", "verify_title": "Verify Mobile Phone Number" }, "sending": "One moment please...", "submit_failed": "Something went wrong, please try again.", "technical_issue": "We ran into an issue loading the form. Please try again" }" title="Request Free Demo" url="https://www.cm.com/en-ae/ajax/form/d0fba968/" validation-url="https://www.cm.com/en-ae/ajax/validation/form/d0fba968/">

Latest Articles

blog-halo-real-estate
Oct 13, 2025 • AI

AI-agents in real estate: how to convert more leads and streamline the buyer journey

In Dubai’s fast-paced real estate market, companies receive hundreds of property inquiries every day. Buyers expect instant answers about availability, pricing, financing options, and next steps, often outside business hours and in multiple languages. For real estate agents, this creates an enormous workload: qualifying leads, answering (repetitive) questions, scheduling viewings, and chasing prospects who have become unresponsive. Without automation and the right workflows, real estate companies risk losing both efficiency and valuable opportunities. HALO, CM.com’s Agentic AI-powered platform, can transform these processes by streamlining the entire workflow. Besides, AI-agents work 24/7, deliver human-like responses, and handle inquiries instantly. They qualify leads, streamline routine tasks, and free up real estate agents to focus on what really matters: closing deals and building stronger client relationships.

blog-halo-ecommerce
Sep 18, 2025 • AI

AI Agents: The Accelerators of Conversational Commerce

The way consumers search for and process information online is rapidly changing thanks to AI. Where we used to type in search terms, scroll through dozens of results, and manually filter them, we are now getting used to having conversations. With ChatGPT, Google’s AI features, and other assistants, answers come faster and are more relevant. That same way of interacting is now taking over e-commerce at high speed. For retailers, this is the moment to step in: the webshop as we know it—where customers have to actively search themselves—is giving way to personal conversations that directly lead to action.

blog-chatbot-vs-virtual-agent-2
Sep 16, 2025 • AI

From Chatbots to Virtual Agents: The Natural Evolution of Customer Interaction

Chatbots have been a valuable tool in the automation journey, helping businesses handle simple tasks and provide instant responses to customers. However, as customer expectations evolve and business operations grow more complex, chatbots are no longer enough. The future lies in virtual agents: intelligent, autonomous systems that go beyond the limitations of chatbots to deliver seamless, personalized, and efficient interactions. This isn’t about choosing between two tools; it’s about embracing the natural evolution of automation. In this blog, we’ll explore how virtual agents differ from chatbots, why they represent the next step forward, and what they can deliver for your business.

blog-picking-ai-platform
Sep 16, 2025 • AI

From Selection to Success: How to Choose the Right AI Platform

An AI platform isn’t just another tool you purchase. It’s the foundation on which your organization operates and innovates. The choices you make today will shape how you work in the future. While you may start with just a few agents supporting specific use cases, over time more processes will be taken over by agents. That’s why it’s critical to ensure the foundation you lay now is cohesive, scalable, and backed by solid governance and compliance.

blog-ai-agent-creation
Aug 27, 2025 • AI

The Agentic AI Playbook: Unlock Ideas for Your New Digital Colleagues

In a world where AI agents are becoming the norm, the real challenge isn’t understanding what they can do but imagining how they can work for you. AI Agents are more than just automation tools; they’re customizable digital colleagues, ready to take on roles tailored to your unique business needs. The possibilities are endless, but it’s not always easy to know where to start. It's time to spark your creativity. From streamlining niche processes to handling tasks you didn’t even realize could be automated, AI Agents can integrate seamlessly into your team. Here are some fresh ideas to inspire your next digital colleague.

blog-ai-for-the-future
Apr 22, 2025 • AI

How to Build AI for the Future

You start with one agent, and before you know it, you will have an entire agentic workforce! Plan ahead and future-proof your AI endeavors with seamless integrations and monitored control.

blog-interview-halo-customer-service
Mar 19, 2025 • AI

Chatting with the Near Future: AI's New Role in the Customer Experience

AI innovations in customer service are emerging more rapidly than ever before, especially with the latest addition of Agentic AI and it’s AI Agents. We spoke with Wael Ali, our Regional Director MEA, on how these AI advancements are transforming customer interactions and enhancing the experience. With Wael's expertise and vision, discover the future of customer service and what it means for businesses today. Whether you're an AI enthusiast or just curious about the future, you won't want to miss these engaging insights!

halo
Mar 10, 2025 • AI

Agentic AI Agents: Helping You Get Things Done

Looking for a smart and capable employee that never sleeps? A little helper that can take over all your menial and repetitive tasks to make your life a little easier? One that will continuously learn and improve itself to keep assisting you the best it can? This may sound like a dream (and an unrealistic one at that), but it's much closer to reality than you might realize! Discover Agentic AI!

blog-ai-agent-creation
Mar 10, 2025 • AI

How to Create AI Agents in Five Easy Steps

AI agents are your virtual helpers. Digital employees designed to perform specific tasks within an Agentic AI framework. What type of tasks? Pretty much anything you can think of: Analyzing data, writing emails, automating cancel or renewal processes, creating tickets, and so on and on and on. But how do you create these AI agents? Let us show you how.

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