Marketing & Sales
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An incredible 86% of consumers say they are willing to pay more for a better experience. Therefore, customer experience is a key differentiator for growth. CM.com helps you with the right tools. Below you can read more about our solutions.
Personalised communication drives growth. Use our software and APIs to make it scalable. Own your data using a Customer Data Platform.
Personalise your messageEnhance your Google Analytics attribution data with server-side and cookieless tracking.
Take control of your event with ticketing, communication, messaging, payments, and your mobile app.
Organise eventsDo business faster, easier, and at lower costs using our e-signature and messaging solutions. Complete contracts and agreements fast and secure without unnecessary printing.
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Today's customers want a seamless experience both online and offline. This is the main challenge for marketers and sales reps in Retail & eCommerce. Discover how technology can help.
For Marketing & Sales in Leisure & Travel, the challenge is maintaining engagement with your visitors and ensuring they remain loyal. Thankfully, there's technology to ease your job.
Discover new and interesting possibilities for fundraising. An online strategy will help to increase your donor retention rate.
Marketing & Sales is vital in any industry. Find your industry to see how we can help.
In an age of mass marketing, it’s safe to say peak sales periods, especially Black Friday and the holiday season, can be overwhelming for consumers. Consumers receive irrelevant information from companies that doesn't match their personal needs and desires, so it's no surprise people might want to switch off and tune out all forms of marketing until the season is over. As an eCommerce player, you should always be looking to avoid this by diversifying and personalising your marketing strategy in a way that suits your customers' needs.
In recent years, the integration of SMS has played a pivotal role in transforming the Black Friday shopping experience. Retailers and consumers alike have embraced SMS as a powerful tool for communicating promotions, exclusive offers, and time-sensitive alerts.
What makes sport so great is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organisations to address different fan segments. The organisation behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and realised they needed to create individual experiences for fans at CM.com Circuit Zandvoort. With this ethos, they've built world-beating fan experiences for the first F1 event at Circuit Zandvoort in 35 years. But the team isn't finished. They're working to improve fan engagement year on year. Want to know more? Here we share five insider tips on how the Dutch Grand Prix built fan engagement before, during, and after the race.
Today, more and more customer engagement happens on social media. And with good reason. Personalised messages on consumers' favourite messaging apps can truly benefit your brand awareness. Instagram's new Marketing Messages feature offers a great marketing tool to be visible where your customers are and re-engage them to boost those conversion rates.
Look at most definitions of conversational marketing, and it’s not clear what all the excitement is about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”. Isn’t that what marketers have been doing for years?
WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalise these offers based on special events like holidays and birthdays, or annual promotions like Black Friday and Cyber Monday.
Every retail and eCommerce player knows personalisation is essential. It’s how you build customer trust, make your messaging meaningful, and keep shoppers coming back. But fewer realise how deep and broad true personalisation goes.
We talk to CM.com’s Sam Windridge about the state of sports marketing over the coming year. Technology presents both challenges and opportunities for sports brands over the coming year. On the one hand, increased access to news and event highlights on a wider-than-ever variety of digital channels threatens the in-person experience. On the other, if brands embrace the digital opportunity, they can build more seamless fan experiences for their customers across a wider variety of channels and satisfy the increased appetite for broader, more immersive experiences both from fans at the event and those watching at home. We’ve been working on what this means for the next twelve months in sports marketing. Here are some of the major trends we’ve identified for 2023.
After a tough 2022, marketers will be looking ahead to 2023. With economic uncertainty the major theme for this year, it’s likely that marketers will be asked to do more with less. It's a challenging environment but as with all challenges, there are a host of opportunities that quick-thinking and acting brands can benefit from. We look at the marketing trends for 2023 and give our take on the developments that will shape the coming year.
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